Art Direction Brianne Boland
Copy Jonathan Main
Design Seain Kennady 

WILD WARRANTY

YETI products are built to make it back in one piece. The brand is confident enough in the quality of its products, it wondered if the warranty shouldn’t cover something that actually needs it instead: users themselves. Introducing YETI’s Wild Warranty, a warranty for people not products. Because you’ll break before we do.

A kayaker in a yellow kayak paddling down a steep waterfall in a rocky canyon surrounded by green vegetation, with the text overlay "You'll Break Before We Do. YETI Wild Warranty. Est 2023."

From big wave wipeouts to mountains with a meanstreak, YETI partnered with specialty insurance company Xinsurance to create custom supplemental coverage for YETI users in the wild.

A graphic design on textured orange background. "You'll Break Before We Do. YETI Wild Warranty. Est 2023." in white, distressed font.
An open magazine displaying an advertisement for YETI PANGA DUFFEL. The left page features a beige waterproof duffel bag with the text 'THE YETI PANGA DUFFEL IS 100% WATERPROOF.' The right page shows a kayaker descending a waterfall with the text 'YOUR LUNGS ARE NOT.' and an orange stamp that says 'YOU'LL BREAK WILD WARRANTY BEFORE WE DO.'
An open magazine with a water bottle on the left page with text, "The YETI Rambler is made from nearly-indestructible stainless steel." On the right, a cowboy riding a bucking horse, with text "Your bones are not" and text 'YOU'LL BREAK BEFORE WE DO"
Open magazine ad featuring a gray YETI water bottle on the left page and a climbing scene on the right page with a climber rappelling down a steep rock face. Text on the left reads, "The YETI YONDER was designed to be shatter resistant." Text on the right reads, "You were not." and "You’ll break WILD WARRANTY before we do."
YETI website homepage featuring a video montage promoting the Wild Warranty. 
+ site
+ store
+ social
+ print
A display of YETI coolers and accessories on a wooden shelf, featuring a YETI Wild Warranty promotional sign stating, 'The YETI Panga is 100% waterproof, your lungs are not,' with imagery of a kayaker going over a steep waterfall.
Informational sign for YETI Wild Warranty, established 2023, on a wooden display, with various drinkware accessories around.
Sign promoting YETI Wild Warranty with details about product durability and coverage, in a retail store.
Text graphic with orange letters on a beige background stating, "You'll break before we do. YETI Wild Warranty. Est 2023."