Art Direction Brianne Boland, Morgan DeBrincat
Copy Matt Kluggman, Erin Ryan
Design Bryan Butler

wheeled roadie launch

The YETI Roadie was already a best-seller: made for the road and ready to go, keeping the essentials fresh while you take the scenic route. So when YETI created an all-new wheeled version, it needed to show that now Roadie could get you and your goods anywhere you’re trying to go, even after the road ends. Because it can Roll Deep.

A group of four people with surfboards and rolling a YETI wheeled cooler walking through a lush, green forest with tall trees and dense foliage, with the words 'ROLL DEEP' overlayed in white distressed text.
Close-up of a wheel on a cooler rolling along a dirt path with text indicating it is a Roadie Wheeled Cooler, surrounded by soil and green plants. 
+ site
+ social
+ print
An extended magazine ad that stretches across 3 pages, with an aerial view of a long pier extending far into the ocean, and the text "The easy-going Roadie wheeled cooler. Roll Deep," alongside an image of a white cooler with wheels and a handle.
Person walking on wooden boardwalk pulling a YETI rolling cooler.
A black YETI cooler with its lid open near a beach, with a person's hand resting on the cooler's edge.
Woman standing on a wooden dock next to a lake, extending a handle on a black YETI cooler with wheels.
A hand gripping the handle of a black wheelie cart on a wooden dock, with a blurred background of driftwood and water.
Aerial view of a dense green forest with a long winding walkway through it and the words 'ROLL DEEP' overlayed in large white distressed text.