Webby Award Winner / Websites & Mobile Events 2023
Art Direction Brianne Boland
Copy Jonathan Main
Year In Preview
At the end of the year, digital brands look back. A year’s worth of user data is turned into “personalized content.” YETI wanted to look forward: to the year of wild events in store for outdoor enthusiasts and the YETI gear that propels them. No data tracking. Just adventure seeking.
This first-of-its-kind interactive experience allowed users to generate their very own custom calendar, complete with a customized hype video to prepare them for the wild year ahead.
YETI fans are eager to live a life #BuiltForTheWild, we helped show them the way. After choosing interests and music preference, users were delivered a customized list of event recommendations to add to their calendar, as well as a personalized highlight reel to stoke the fire—all in real time.
+ site
+ store
+ social
The takeaways
Built personalized content + calendar for outdoor enthusiasts everywhere
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Engineered to dynamically render 635+ videos from code
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Curated over 135+ events from hunt, fish, rodeo, bbq, snow, surf, & climb communities
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Designed, built and launched in 8 weeks
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