Webby Award Winner / Websites & Mobile Events 2023

Art Direction Brianne Boland
Copy Jonathan Main

Year In Preview

At the end of the year, digital brands look back. A year’s worth of user data is turned into “personalized content.” YETI wanted to look forward: to the year of wild events in store for outdoor enthusiasts and the YETI gear that propels them. No data tracking. Just adventure seeking.

This first-of-its-kind interactive experience allowed users to generate their very own custom calendar, complete with a customized hype video to prepare them for the wild year ahead.

A person in a yellow jacket and black pants holding a snowboard standing on snow-covered mountain with a snowy mountain range in the background, overlaid with calendar months and text 'Your 2023 Year in Preview' and 'YETI'.

YETI fans are eager to live a life #BuiltForTheWild, we helped show them the way. After choosing interests and music preference, users were delivered a customized list of event recommendations to add to their calendar, as well as a personalized highlight reel to stoke the fire—all in real time.

Four smartphones displaying a 2023 year-in-preview app with various screens including a welcome screen, a calendar planning page, a category selection page, and an overview of events and videos.
Laptop screen showing YETI website homepage, featuring a snowy mountain landscape and a person in winter gear holding a snowboard, with text about previewing your 2023 year of events. 
+ site
+ store
+ social
Sign promoting a 2023 Year in Preview with a snowy mountain scene and a person holding a snowboard, surrounded by clothing racks and water bottles in a YETI retail store.
2023 Year in Preview calendar with a man fishing by a river in a grassy landscape, months February, March, and April highlighted. A QR code and YETI logo at the bottom with text encouraging making 2023 the wildest year.

The takeaways

Built personalized content + calendar for outdoor enthusiasts everywhere

01

Engineered to dynamically render 635+ videos from code

02

Curated over 135+ events from hunt, fish, rodeo, bbq, snow, surf, & climb communities

03

Designed, built and launched in 8 weeks

04

A hiker in camouflage jacket and cap standing on a rock, looking through binoculars at a mountainous landscape with green hills, rocky formations, and a lake in the distance, overlaid with text "Your 2023 Year in Preview."