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Branding + Identity Intake Form

Contact Person

First Name

Last Name

Business or Organization Name

Please specify the exact wording/business name you would like within your logo:

Are there any taglines or subheads you'd like to be included?

Briefly describe your company/organization and the products/services it offers:

Who is your target audience or customer demographic?

What problem do you solve for your customers?

What about your background, product, or services sets you apart?

Who are your main competitors (direct or indirect)?

What do you like about their presence? What do you dislike about this brand identity?

Is there a unique story behind your business, business name, or logo?

Describe (using adjectives) the voice and tone of your company's marketing personality:

If your company does not yet have a defined voice and tone, what would be its ideal voice?

Describe (using adjectives) what your company personality is NOT:

What is the primary message you want to convey to your customers?

Are there specific values you want the new branding to communicate?

If you have an existing brand/identity, why isn't it working for you?

Do you want to retain any elements—color palette, fonts, etc—from the existing branding?

Describe (using adjectives or short phrases) your brand's desired look and feel:

Do you have any specific guidelines or do's-and-don'ts about the elements to be used in the new brand identity?

This can reference colors, fonts, shapes, graphic elements, etc.

Please share examples of brands/logos that inspire you:

What do you like best about them?

Please share examples of brands/logos you consider weak:

What do you dislike about them?

Do you have any market research about your ideal client or your product/business that you can share with us?

What is the turnaround time for making a decision?

How many decision makers are on this project?

What is the timeline for this project?

What is the budget for this project?

Does any of your current material need to be updated to match the new brand identity?

Yes

Website

Phone

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How did you hear about my services?

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